Over $55,000 USD
managed in digital ad spend
Meta, TikTok and Google
Open to new opportunities
Alejandro Azarcoya
Multimedia production and digital marketing.
8+ years turning ideas into content that holds attention and sells: reels, paid campaigns, real estate launches and personal brands. From script to final cut, and from posting to results.
- 8+ years of experience
- 20+ brands worked with
- $55K+ USD in managed ad spend
Video production
Short-form video that holds attention and sells.
Scripting, shooting, editing, captions and motion graphics for Instagram, TikTok and YouTube Shorts. Tap any video to watch it with sound.
Work
Real work for real brands.
Campaigns, video, branding and visualization for real estate, education, powersports, health and more.
Swipe to see more · tap a piece to view it larger
Results
Results you can measure.
Over $55,000 USD
managed in digital ad spend
Meta, TikTok and Google
150K views
on a single reel, with no paid ads
Organic content
Over $4,000 USD a month
in added profit for one client
Before and after working together
Over 100K followers
gained organically
Growth without ads
500K views and 4,000 hours
of YouTube watch time: channel monetized for the client
YouTube
Campaign podcast
for a circuit judge candidate, who won the seat
Judicial elections
Experience
Where I've worked.
Multimedia producer and digital marketer with 8+ years creating content for brands, real estate developments and personal brands. I combine the creative side (scripting, shooting, editing and motion graphics) with the strategic side (paid ads on Meta, TikTok and Google, and reading the results), so what I produce is built to sell, not just to look good. Communications graduate from UADY, currently pursuing a Master's in Digital Marketing.
- Jun 2025 – present Mérida, Mexico
Video Producer · CMPS
- Write persuasive scripts and produce conversion-focused video for Meta Ads campaigns.
- Lead video production for the commercial launch of real estate developments.
- Handle art direction and content for international recreational vehicle brands operating in the Yucatán Peninsula.
- Design brand identities for real estate agencies and emerging companies.
- On location: cinematography, staging and on-camera talent coaching.
- Plan performance strategies on Meta Ads and coordinate with other teams to hit goals.
Case study: Master Gera- Directed and produced a pre-recorded course of 8+ hours and moved it to a dedicated digital product platform.
- Designed and ran the performance ad strategy that grew his personal brand.
- Result: measurable growth in course sales and a leading voice in Yucatán's real estate sector.
- Apr 2024 – May 2025 Mérida, Mexico
Content Producer & Graphic Designer · ComonSensAgency
- Shot and edited short-form content for Meta, TikTok and YouTube Shorts, built for retention.
- Developed branding and visual systems for each client's digital presence.
- Produced podcasts end to end, including sound design.
Achievements- Led video production for the digital campaign of Michel Wabi, circuit judge candidate in Yucatán, who won the seat.
- Produced and launched 15 podcast episodes for NATICUM at a pace of 3 per week.
- Dec 2022 – Feb 2024 Mexico City
Photographer & Videographer · Máxima Studio
- Product photography with retouching and digital processing.
- High-retention short-form video.
- Monthly content calendar planning.
- Feb 2022 – Dec 2022 Mérida, Mexico
Institutional Graphic Designer & Community Manager · Mérida Passport Office
- Institutional materials and signage following brand guidelines.
- Video campaigns for promotion and public relations.
- Jan 2021 – Nov 2021 Mérida, Mexico
Graphic Designer & Community Manager · Telesur Yucatán
- Visual identity and content curation for digital media.
- Article writing and publishing management.
- 2018 – present Mérida and remoteIndependent work
Digital Marketing & Video Production · Freelance
- Content, paid ads and branding for 20+ brands and personal brands: real estate, education, health, beauty, powersports and food.
- End-to-end projects: strategy, scripting, shooting, editing, publishing and measurement.
Profile
What I bring to the team.
Skills
- Video editing and post-production
- Reels, TikTok and YouTube Shorts
- Scripting for paid ads
- Motion graphics
- Cinematography and art direction
- Content strategy
- Paid ads on Meta, TikTok and Google
- Branding and visual identity
- Podcast production
- Project management
Tools
- Premiere Pro
- DaVinci Resolve
- After Effects
- Photoshop
- Illustrator
- Meta Business Suite
- Meta Ads
- TikTok Ads
- Google Ads
Education
- Master's in Digital Marketing Universidad Autónoma de Yucatán Aug 2026 – in progress
- B.A. in Communications Universidad Autónoma de Yucatán Completed 2022
Contact
Looking for someone to join your team?
Email me or message me on WhatsApp and let's set up an interview.